How Protected Bike Lanes Mean Business

A great ebook that demonstrates how protected bike lanes can bring economic gain and vibrancy into neighbourhood businesses.

FUELING REDEVELOPMENT TO BOOST REAL ESTATE VALUE
As city populations grow, motor vehicle congestion increases. New roads are rarely  an option in mature cities. Protected bike lanes bring order and predictability to streets and provide transportation choices while helping to build neighborhoods where everyone enjoys spending time. By extending the geographic range of travel, bike lanes help neighborhoods redevelop without waiting years for new transit service to debut.

HELPING COMPANIES SCORE TALENTED WORKERS
Savvy workers, especially Millennials and members of Generation X, increasingly prefer downtown jobs and nearby homes. Because protected bike lanes make biking more comfortable and popular, they help companies locate downtown without breaking the bank on auto parking space, and allow workers to reach their desk the way they increasingly prefer: under their own power.

MAKING WORKERS HEALTHIER AND MORE PRODUCTIVE
From DC to Chicago to Portland, the story is the same: people go out of their way to use protected bike lanes. By creating clear delineation between auto and bike traffic, protected bike lanes get more people in the saddle — burning calories, clearing minds, and strengthening hearts and lungs. As companies scramble to lower health care costs, employees who benefit from the gentle exercise of pedaling to work help boost overall hourly productivity and cut bills.

INCREASING RETAIL VISIBILITY AND SALES VOLUME
In growing urban communities, protected bike lane networks encourage more people to ride bikes for everyday trips. And when people use bikes for errands, they’re the ideal kind of retail customers: regulars. They stop by often and spend as much or more per month as people who arrive in cars. Plus, ten customers who arrive by bike fit in the parking space of one customer who arrives by car.

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